Wednesday, March 11, 2009

Marketing Seminars

This is another post appealing to my extremely intelligent and experienced friends and family members nice enough to check in on this blog.  Our largest business group, Gitithia Rural Agrofinance Group, has organized branch meetings once every other month for its 2,500 members.  Members are organized into smaller groups called cell groups that meet monthly for fellowship, peer mentoring, and guarantying each other's loans.  

These bimonthly branch meetings are used to keep members updated on the business group and are an opportunity to train small business owners.  The high unemployment in Kenya has a huge effect on the makeup of businesspeople.  Because there are no jobs, many people have no choice other than entrepreneurship.  They would otherwise be content to work for someone else because they lack the education, an entrepreneurial spirit, and the finances to start and run successful businesses.  This isn't always the case though.

All this to say, we are going to be putting on marketing seminars following the branch meetings next month.  If you have any ideas about what we should include, please leave your ideas in the comments section.

3 comments:

Anonymous said...

A great place to start is here:

http://www.determan.net/Michele/markethome.htm

and I would drive home "the customer is ALWAYS right!"

mrktg said...
This comment has been removed by a blog administrator.
mrktg said...

You will have to establish initial contact for an on-going dialogue. Let them know that you’ll be following up with mailing, or a phone call to get their feedback on the successful marketing seminars. Let them know that because of their attendance they will receive a free subscription to your newsletter. You’ve captured their names and addresses to add to your prospect list. Don’t let the seminar be a one-shot deal.